Congress is in the process of figuring next year's agriculture budget, and the food industry is using the occasion as an opportunity to bully the USDA as it rolls out new rules for the National School Lunch Program. According to the New York Times, Big Food has already dropped a cool $5.6 million lobbying to kibosh the new rules.
Why does the industry care about school lunches? Because school cafeterias get less than a dollar a day per student in federal funding to spend on ingredients (about two-thirds of the maximum $2.94 outlay per lunch goes to overhead and labor), and many public schools lack cooking facilities altogether. So cafeterias often outsource cooking to massive entities that know how to squeeze a profit by selling lots of dirt-cheap food—companies like meat giant Tyson and its infamous heat-and-serve "Dinosaur Shaped Chicken Nuggets," and Conagra and its frozen pizzas.
In January, the USDA came out with new guidelines governing what can go on kids' plates. Mandated by a 2004 act of Congress ordering USDA to align school lunches with the Dietary Guidelines for Americans, the rules (PDF) impose two new criteria that have drawn the ire of the food industry.
First, they rewrote the requirements around vegetable and fruit servings. Before, cafeterias were required to serve at least one vegetable per day, and the definition was expansive: Tater Tots and French fries, for example, counted. Now, they limit the amount of potatoes and other "starchy vegetables" to no more than one cup (two servings) per week—and require schools to serve at least one serving per week of dark green and red/orange vegetables. Second, they no longer allow the two ounces of tomato paste that lacquer a typical frozen pizza to count as a vegetable.