Sunday, October 30, 2011

The Fundamental 5 Rules for Writing Good Ad Copy

Social Media Marketing Group News | LinkedIn

The Fundamental 5 Rules for Writing Good Ad Copy

The Fundamental 5 rules for writing good ad copy:

1.   Forget everything you believe an ad should look like or sound like...  Lose the “formula”.

I’d say at least 75% of advertising is bad…or could be a whole lot better! A big reason for that is because advertising is copied. Everyone is copying bad advertising. Lose the formula! Forget what you “think” advertising should look like or sound like.

2.   If your headline doesn’t grab them…you’re toast.

Your headline is the ad for your ad. If your headline fails to get attention, you just wasted a bunch of time (and probably money) writing the rest of your ad.

3.   How will your product HELP your prospect?

More time, money, family, happiness, etc.  But don’t be “general”, be specific. Go deeper than just the obvious benefits your product or service can offer.  How many ways could your product help your customer? Make a list. Get creative.

4.   Be REAL. 

Don’t use cheesy and cliché “ad speak” language that makes people think you’re a snake oil salesman. You’re not, right?

5.   Be DIFFERENT. Be Different. Be Different.

Camouflage advertising does not work.  “Blending in” is not a good strategy.

Hope this helps! Have a great day!

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